|
I work with clients in the university and corporate worlds to help them create a clear message for their target markets. Clarity is deceptively difficult. It starts with clear, logical thinking about the idea. It requires the author to explain an idea to someone who does not have the deep expertise in the subject matter. Even after clarifying the idea, the writer must draw a clear line through a thicket of detail in order to create a compelling and memorable article or presentation. This is not easy, which is why I can save clients both time and money while helping them shape their thoughts into a form that can be published in the media or in a presentation for colleagues or clients. To date, I have helped clients write articles for journals such as Harvard Business Review and major newspapers, as well as books, brochures and content for their websites.
|